Video Explainers for Product Functionalities
Simplifying Complexity. Amplifying Value.
At New Horizon Media Arts, we create high-impact video explainers that break down complex product functionalities into clear, concise, and engaging visual stories. Whether you’re launching a SaaS platform, demonstrating a mobile app, or showcasing an enterprise software feature, our explainer videos help your audience understand — and act.
What Our Explainer Videos Cover
Product Overview
- High-level visual walkthroughs that answer:
What does this product do? Who is it for? What problem does it solve?
Feature Demonstrations
- Step-by-step breakdowns of specific features or modules, with on-screen interactions, voiceover, and motion graphics to simulate real use cases.
User Onboarding
- Tutorials that guide new users through initial setup, dashboard navigation, and key actions to help reduce drop-off and support requests.
Integration Workflows
- Visualizations of how your product integrates with platforms like SAP, Salesforce, or third-party APIs—highlighting automation, data flow, and security.
Use Case Scenarios
- Story-driven videos that show how different types of users (e.g., HR, IT, finance) benefit from the tool in their daily workflow.
Key Features of Our Video Explainers
- Script Development & Storyboarding
Each video starts with a clear narrative flow, aligning with your brand voice and user intent. - Custom Motion Graphics & Animation
Visual metaphors and UI animations bring product features to life, ensuring clarity without overwhelming the viewer. - Professional Voiceover & Sound Design
Human or AI voiceovers in multiple languages, synced with branded background music and subtle sound cues. - Optimized for All Platforms
Videos are produced in multiple aspect ratios (16:9, 1:1, 9:16) for use across websites, LinkedIn, YouTube, Instagram, and product portals. - Analytics-Ready Formats
We embed tracking and CTA tools for platforms like Wistia, Vimeo, or YouTube, enabling performance insights.
Sample Use Cases
- Prospecta Software:
SAP-compatible workflow automation explained in 2-minute videos targeted at CIOs and operations leads. - CRM Platforms:
Feature rollouts visualized to help sales and customer success teams pitch with confidence. - Nonprofits like CRAAF:
Visual explainer series used to engage donors, community members, and program participants with accessible language and clean visuals.
Why Explainer Videos Work
- 95% of people retain information from video vs. 10% from reading text
- Increases conversion rates on landing pages by up to 80%
- Reduces support queries and accelerates user onboarding