Turning Interest into Engagement, and Engagement into Action
At New Horizon Media Arts, we design and implement email automation and nurture sequences that guide your audience through a personalized journey—from first contact to conversion and long-term engagement. Whether you’re nurturing software leads, donors, program participants, or community members, our email workflows are built to deliver the right message at the right time.
Core Functionalities of Our Email Automation & Nurture Sequences
1. List Segmentation & Audience Targeting
- Organize contacts by behavior, demographics, organization type, or funnel stage.
- Tailor email flows for distinct groups: e.g., enterprise clients, nonprofits, donors, volunteers, or event attendees.
2. Lead Capture & Trigger Setup
- Integrate lead forms, webinar registrations, and website CTAs with your email platform (e.g., Mailchimp, HubSpot, Zoho, or ConvertKit).
- Set up triggers based on:
- Page visits or downloads
- Webinar attendance
- Email opens/clicks
- Form completions or surveys
3. Personalized Email Workflows
- Craft custom sequences such as:
- Welcome Series: Introduce your brand, values, and offerings
- Education Drip Campaigns: Share insights, blog posts, or demo videos over time
- Re-Engagement Series: Win back cold leads or lapsed subscribers
- Event Follow-Ups: Recap events, share recordings, and invite next steps
- Donor Nurture Flows (for nonprofits): Acknowledge gifts, share impact, and encourage recurring contributions
4. Responsive Design & Brand Alignment
- Design visually branded email templates optimized for mobile and desktop.
- Embed images, GIFs, video thumbnails, or clickable CTAs (e.g., “Book a Demo,” “Watch Now,” “Donate Today”).
5. A/B Testing & Optimization
- Test subject lines, send times, CTA placement, and layout variations.
- Use open rate, click-through rate (CTR), and conversion data to improve performance.
6. CRM Integration & Lead Scoring
- Sync email behavior with CRM tools (Salesforce, HubSpot, etc.).
- Score leads based on engagement and automate handoff to sales or outreach teams.
7. Compliance & Deliverability
- Ensure all email sequences meet anti-spam regulations (CASL, GDPR).
- Manage opt-in preferences and unsubscribe flows with full transparency.
Real-World Use Cases
Prospecta Software
- Lead nurturing sequence for SAP-aligned product demos with conditional logic based on industry interest and role (e.g., CIO vs. operations lead).
- Automated webinar follow-ups with replay links and embedded booking forms.
Canadian Reel and Art Foundation (CRAAF)
- Event-driven nurture flows for Freedom 25, senior retreats, and community campaigns.
- Donor journey sequences acknowledging contributions and sharing impact stories through email storytelling.
Other Campaigns
- Welcome/onboarding series for online course enrollees
- Automated drip campaigns for creative services outreach
- Targeted email launches for new publications or digital releases
Why It Matters
- Increases conversion rates by nurturing interest over time
- Reduces manual workload while increasing engagement
- Builds trust and credibility through consistent, personalized communication
- Supports multi-channel strategy when paired with LinkedIn outreach, webinars, and content marketing