Positioning Your Brand as an Authority, One Conversation at a Time
At New Horizon Media Arts, we help brands transform their expertise into engaging, educational, and persuasive digital events. Our webinars and thought leadership content services are designed to elevate your visibility, connect you with your audience, and position you as a trusted voice in your industry or sector.
Whether you’re a tech company like Prospecta Software, a nonprofit like CRAAF, or an independent thought leader, we provide an end-to-end content and event solution tailored to your audience.
Core Functionalities of Our Webinars & Thought Leadership Content
1. Topic Curation & Positioning Strategy
- Collaborate with your team to define relevant themes, trends, and challenges that resonate with your audience.
- Align topics with your brand’s strategic goals (e.g., lead generation, education, stakeholder engagement).
- Position your internal experts, clients, or partners as thought leaders.
2. Speaker Coordination & Scripting
- Secure and brief internal or external speakers, including moderators, panelists, and guest experts.
- Prepare speaker scripts, talking points, and transition notes for a smooth flow.
- Host pre-session dry runs to ensure timing, tech, and tone are perfect.
3. Technical Setup & Live Production
- Host webinars using platforms like Zoom, Microsoft Teams, StreamYard, or GoToWebinar.
- Manage registration, reminders, landing pages, and real-time troubleshooting.
- Integrate interactive tools (polls, Q&A, chat, feedback forms) for dynamic engagement.
4. Branding & Visual Content
- Design custom-branded decks, title slides, overlays, countdowns, and social media banners.
- Create opening videos, lower thirds, and highlight reels for live and post-event promotion.
- Optionally include captioning, translation, or ASL interpretation for accessibility.
5. On-Demand Repurposing
- Convert live webinars into:
- Short clips for social sharing (LinkedIn, Instagram, YouTube Shorts)
- Blog summaries and thought leadership articles
- Lead magnets (e.g., gated replays, eBooks, or infographics)
- Training modules for internal or external stakeholders
6. Analytics & ROI Tracking
- Track:
- Registrations vs. attendance
- Engagement levels (chat, polls, questions)
- Drop-off rates and post-event feedback
- Lead conversion (via CRM integration)
Use Cases Across Sectors
Prospecta Software
- Hosted webinars with SAP partners showcasing intelligent process automation.
- Delivered post-event email campaigns with downloadable demo decks and consultation booking links.
Canadian Reel and Art Foundation (CRAAF)
- Facilitated hybrid panel discussions featuring artists, educators, and health advocates.
- Amplified social causes like elder inclusion, youth mentorship, and cultural preservation.
Health, Arts & Tech Entrepreneurs
- Produced live virtual events spotlighting product launches, innovation roundtables, and expert AMAs (Ask Me Anything).
Value We Bring
- Professional event execution from concept to content to conversion
- Industry-relevant storytelling backed by research and insight
- End-to-end visibility with seamless promotion and post-event nurture workflows
- Cross-functional alignment between marketing, sales, and community engagement